We have a very strong and clear strategy at Green City to enable us to achieve our goal of making a sustainable future possible for everyone. “Our Green Way” is our strategy, it was designed to ensure that every effort in the company is aligned to take our business from good to great. We are working to achieve our mission and turn our vision into reality.
Through a focus on improving the recycling and waste business, particularly through innovation to enhance recycling rates and the diversion of valuable waste products from landfills, to safeguard our employees, the local environment, and the communities where we do business, we are committed to zero-harm, sustainable growth.
Our Mission
Why we exist
To maximize resource value while minimizing environmental impact so that both our economy and our environment can thrive.
Our Vision
What we want to be
To be an innovation-driven waste management and recycling company in the Mena Region
Our Values
How we behave
Our Values guide how we behave. They shape our shared culture and form our collective identity.
Our foundational strategy gives us clarity on what we need to be focused on every day. They make up the center circle of “Our Green Way,” detailing where we need to be disciplined in order to create leverage and build a competitive advantage in the market.
Partnering With Our Customers
The core of Green City’s approach is providing a remarkable customer experience. Our clients expect positive change, and they depend on us to make it happen. Our customer experience philosophy is based on cooperation and collaboration, working with our customers to help them achieve sustainable outcomes.
Transforming Our Business
Health of our People: Transforming the way, we work with our people through Health and Safety
Health of the Environment: Prioritizing the health of our environment and investing in the circular economy
Safe and inclusive workplace: Providing a safe and inclusive workplace for all of our employees and clients.
Transforming Our World
Creating a positive impact: Increasing supplier diversity and procurement spent with social enterprises.
Taking action on Climate Change: Reducing our emissions by 2030
Resource Recovery: Prioritizing a recovery rate of 80% and above on collected materials.
Our Projects
Our clients
Manage Waste Effectively and Reduce Environmental Impact